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3Z Brands · AI image tool · Design and build

Art Direction, Written Down

Mattress scenes without a set. I built a six-step tool that turns my art direction into a prompt, and I use it in production at 3Z Brands.

Prompt template, with Scene and Lighting you can change: A
Choose a scene
with the mattress as hero, in a STYLE look. Lit by
Choose the lighting
,
the bed dressed in Bedding, the room set with Props. Written for OUTPUT MODEL.
CopperFlex mattress, AI render: Bedroom, Morning Window
Bedroom, Morning WindowNo set. One prompt.

01 — The template

Every image starts as the same sentence.

A prompt is a brief. I split mine into six decisions, so every look gets chosen by me, not guessed by the model.

  1. 01SceneBedroom, RV, studio or cutout.
  2. 02StyleA brand look, or a one-off.
  3. 03LightingSource, mood and shadow direction.
  4. 04BeddingLayers, color and fold.
  5. 05PropsNightstand, lamp and rug placement.
  6. 06OutputWorded for whichever model renders it.

Presets

One click loads a brand’s full look, so this month’s scenes match last month’s.

Conflict checks

It flags choices that fight each other before anything renders.

Two models

The same direction, phrased differently for each image model.

02 — What I use it for

Same mattress. Any room.

I lock the look first. Then the model renders it.

Product scenes · Gemini

Four scene types cover most of what a mattress brand needs.

CopperFlex mattress in a bedroom with warm side light and a rumpled duvet
Bedroom
CopperFlex mattress in a modern RV cabin in golden light
RV
CopperFlex mattress in a warm seamless studio set
Studio
CopperFlex mattress in a cutout on a pale grey backdrop
Cutout

Prompt to picture

Each highlighted phrase is one decision from the template.

Primary bedroom, mattress as hero at a three-quarter angle. Warm modern styling. Soft morning window light from camera left, long shadows falling right. White duvet folded back one third, two sleeping pillows. Low oak nightstand, lamp at the back, wool rug at the foot of the bed only.
CopperFlex mattress in a bedroom, warm window light, duvet folded back

More outputs

Same mattress, more rooms from the same template.

CopperFlex mattress on a black metal frame in a small apartment, string lights on the wall
CopperFlex mattress on a low oak platform bed, bare white room
CopperFlex mattress in a modern RV cabin, daylight from the side window
CopperFlex mattress on a pale plinth, cool blue studio backdrop

03 — Outcomes

A shoot, or a prompt.

Same art direction, different process.

A shoot compared with the prompt tool
On a shootWith the prompt
The roomBuild or book a set.Pick a scene: bedroom, RV, studio or cutout.
The lightRig it, or wait for the window.Pick morning window, blue hour or softbox.
A new lookRestyle and reshoot.Swap a preset.
On brandA style guide and a sharp eye.Presets hold each brand’s look steady, request after request.
MistakesFound on set, or after.Clashing choices get flagged before a single render.

What I direct

  • The concept and the look
  • Composition, light and styling
  • Which results make the cut
  • Retouching and final polish

What the AI does

  • Renders the scene
  • Produces variations to choose from
  • Takes none of the credit

Next project

Sleep Science, Made Followable

Contact

Contact

Hiring? Let’s chat.

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Works
Remote, based in Phoenix, AZ
Open to
Art Director roles, DTC and B2B
Worked with
3Z Brands, Shutterfly, Sleepme, Yandy, Valassis