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Sleepme · Amazon A+ · Art Director, 2022–23

Five Listings, One Template

Three water-cooled sleep systems, five Amazon listings, one template that explains them all the same way.

Takeaway

A buyer gets the same explanation on all five listings, whichever system they land on.

The idea

The idea

Challenge

Mid-rebrand, explain Dock Pro and two sibling systems the same way across five Amazon listings, so a buyer gets it before they scroll away.

What I did

  • One A+ template for Dock Pro, OOLER and Cube.
  • Worked with copywriters, contractors and internal teams.

The system: A+ template · Component

Find your perfect temp

The same 55°–115°F bar on every product, so only the differences change.

A+ template for Dock Pro: adjust 55–115°F on the unit or app
Dock Pro
A+ template for OOLER: adjust 55–115°F on the unit or app
OOLER
A+ template for Cube: adjust on the unit or with the wireless remote
Cube

In context — Amazon

Refreshed Amazon listing for the Dock Pro Sleep System

A+ modules, 6 images · 6 layers

One question per image

Six images, in the order a buyer asks: Why sleep cold? How does it work? Just my side? Is it for me? Will it fit? What size?

  • A+ image: Benefits of sleeping cold
  • A+ image: How water circulates through the Chilipad Pro pad
  • A+ image: Single-zone pad cooling one side of the bed
  • A+ image: Who Dock Pro helps: hot sleepers, menopause, pregnancy, restless sleep
  • A+ image: Low-profile pad fits any mattress; unit fits under most beds
  • A+ image: Pad size chart

Role

I built one A+ template for Three systems across Five listings.

Role
Art Director
Company
Sleepme
Channel
Amazon
Years
Jan 2022–May 2023

Next project

205M Views, One GIF at a Time

Contact

Contact

Hiring? Let’s chat.

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Works
Remote, based in Phoenix, AZ
Open to
Art Director roles, DTC and B2B
Worked with
3Z Brands, Shutterfly, Sleepme, Yandy, Valassis